Marketing Your Business Online—The Smart Way

Archive for the ‘Marketing Online’ Category

I’ve been consolidating some thoughts on social media marketing and customer service. My brain is often ‘abuzz’ with ideas and thoughts and that’s why blogging is good for me – it forces me to clarify and shape my ideas into something I can then share with others. I recommend it if you don’t already.

My passion for Customer Service started young. In my late teens, I dropped out of university (I got my degree and moved on to a MBA later) and ended up ‘flipping burgers’ at McDonald’s. It wasn’t the first job like that I had done, but it was the first where I could see first hand the impact I could have on the bottom line by having conversations with customers that built relationships. I rose quickly through the ranks with that company, and learned to appreciate the business model that has made the company so successful. I then had ten years with a Virgin group company, where I worked at a senior level on engagement, customer service strategy and also pioneered Twitter in the industry.

What has changed about customer service?

Well, I think the basics haven’t changed. It’s still about the conversations we have. It’s where we have them that has changed. Time is our most precious commodity, and that in part is responsible for the rapid technological changes we have seen in the last ten years. So is globalization which has led to increased competition.

Competition has made differentiation vital. It’s important that you stand for something different. Why? Because your customers are less loyal to your brand than ever before. Consumers today are more savvy.

The growth in the use of Twitter, YouTube, Facebook and other social media has presented a huge challenge for companies. Suddenly all those conversations people had in private suddenly became public.

The World is now Online.

Marketeers were the first to notice the opportunities online for their brands. There have been some brilliant viral video social media marketing campaigns. Once of my all time favourites was created to encourage people in Sweden to buy a TV License. An amazingly engaging solution to a fairly mundane issue.

The thing is, the low barriers to entry in social media mean that anyone can potentially reach millions of consumers in a way that in the past only companies with big budgets could. The web has become a brilliant leveler. It has democratized self expression. I can upload a video right now to YouTube (or Vimeo etc) or set up a Facebook Group or use Twitter to highlight my personal experience with you or the company you work for.

Companies are no longer in control of their message. There has been a massive power shift back to the customer.

If you make a mistake using social media then it’s in public. Everyone sees it. Often, it is a small but ethically ‘grey’ decision that causes the biggest tidal wave of ‘social media mania’. Journalists use social media for stories and as a result your mistake can often end up in a broadsheet on breakfast tables the following morning.

This isn’t all bad though; whilst they won’t admit it, lots of account managers and marketing directors are quietly thanking their lucky stars that someone else made the mistake before they did. It’s a fairly new game and many are still learning the rules of engagement.

It’s also an opportunity to build a better strategy by engaging with the very people you have let down. Great Crisis PR in social media can often turn people onto your product better than being squeaky clean all the time can.

That’s why the whole marketing game is changing.

Convergence

Customer Service in social media IS Marketing. It’s also online/crisis Public Relations. It’s the most powerful form of marketing there is; Word Of Mouth. We capitalize and abbreviate it to WOM because we use the term so much!

Did you know that brand loyalty is lowest among Generation Y? So if your target market is anyone aged 16 – 31 to them you had better have something else up your sleeve. This Generation respond to the Truth.

By all means spend £x (insert your own figure here) on big flashy marketing campaigns if you want to but be warned that a big chunk of your target market won’t buy it (ask Pepsi). They definitely won’t buy it if your marketing doesn’t reflect the actual experience of using the product or service.

People, myself included, have often talked about brands ‘no longer in control of the message’ i.e. their brands are being commented on and talked about online all the time. Were we ever actually in control of the message? Maybe we could just influence it. Difference is, the conversation has moved online and so that’s where we must influence.

The Evolving Organisation

Customer Service (and internal communications) is something lots of people in the business are involved in. A single person is not in control of the output. If you are a service organisation (and I challenge you to show me a business that isn’t) chances are most of your £spend goes on payroll for your customer service people. Your people are hired to have conversations, build relationships and help the business remain resilient.

If it is done well, Customer Service is linked to SHRM. The people who are recruited are part of a wider strategy that should link the internal or employee brand with behaviour, training, development, performance management and remuneration. It’s all part of a complex system. Senior people in companies spend a great deal of their time making sure everything ‘fits’ together so their offering is consistent, measurable and contributes to increasing the value of their proposition.

The growth of social media means a massive opportunity to differentiate on a much more strategic level. This can be on a corporate level, business unit level or on an operational level.

As well as working with companies on their social media and online marketing strategies, I’m currently exploring how we can rewrite the business school models to reflect a more responsive, democratic and flatter business structure.

What ever social media people will be using in two years time, whether it’s Twitter, Facebook, Google Buzz or something else, we can be sure that the world won’t go back to the way it was.

We are in the midst of a Service Revolution. It’s time to participate.

Rich Baker is a social media specialist and MD of Conversational UK Ltd. He pioneered the use of social media for customer service in the UK and is a regular speaker and writer on Web 2.0 and engagement
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The 123 Power System was a PLR Product released to the public. The reason I know this is because if you look around you’ll notice a lot of others promoting it on the internet with their own payment link. This course will clue you in on a variety of methods of earning income on the internet that a lot of other courses don’t touch on. They go over Fax Blasting, Email Marketing, how to promote your Website and Internet Classified ads to be more specific.

This product is a real physical product and not just a download. Many people who have purchased this product in the past have no complaints and have found the material inside very educational and informative and answered their questions in these areas. The first thing this course shows you is how to earn money for advertising. Then they teach you how to earn even more money Fax Blasting using the money you generated at first. They also show you how to use Fax Broadcasting Services and how not to spam using this method.

Next they how you how to use Direct Mail, more specifically, how to send out letters every week so you can learn to make even more money. I think this product would be great to own since it doesn’t cost much, and if you have your own Health and Wellness product specifically I feel the course would give you some great tips to help get it off the ground. One person using this course reported that his traffic went up almost 60 percent within a few weeks of purchasing 123 Power System.

Another viewer mentioned it’s great for launching new physical products and that the direct mail portion of this course deserved a big kudos. I used to think Classified Ad Promotions were worthless and outdated and the links would disappear within a week or two anyway so why bother? But one student said they used this method to really ramp up their websites traffic.

What I noticed with this course is that some people found a nugget or two that really helped them. For example some people got a lot out of the Fax Blasting section, others liked the information contained in the Direct Mail Section while others liked the Internet Marketing Methods and used them to increase their traffic substantially. I would say this course has the ability to teach you more about how to market online and knowledge is cumulative, meaning the more you know the easier it is to learn more later.

Let MLM Review Kings Brian Garvin & Jeff West teach you more about Banner Ad Blueprint and Banner Ads
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While talking about traditional Indian bridal outfits, the first things that come to your mind are saris, salwar kameezes and of course lehenga cholis. While the sari is the most popular wedding dress in India, North Indian brides still prefer wearing a lehenga choli for the D day. A bridal lehenga is rich to look at. It is made of luxuriant fabric with heavy sheen and elaborates embellishments. Embellishment on bridal lehengas is usually in the form of embroidery in silver or golden thread, stone work, crystal patterns and sequins.

Description of a Lehenga

A lehenga is one of the most common traditional Indian garments. At one time it was part of daily wear of women in certain parts of the country. However, nowadays it is use only for special occasions such as weddings, engagements and festivals. The entire outfit comprises of a full length skirt, a blouse or choli and a dupatta. The skirt or the lehenga itself is tied at the waist. It reaches below the ankles and in many designs it even trails over the ground. The blouse, also called the choli, is a fitted top that may also reveal the midriff. It has tight sleeves and a decorative neckline. The dupatta or chunni is a embroidered stole which matches the rest of the outfit. It is either draped around the neck or arranged over the shoulder to fall in elegant pleats.

Lehenga Style

A bride has four different options in terms of lehenga styles. The first is the fishtail suit lehenga which is body hugging till the knees and then flows out in numerous flares. Another style is the straightcut lehenga which drapes parallel to the legs in a similar manner to that of a wraparound skirt. The A line cut is also very popular. It has an inverted cone like shape with the skirt being tight at the waist and then flaring out till the ankle. The last and most popular is the flared lehenga which is heavily pleated and gives a royal look. The flared lehenga is extremely elegant but it is also very heavy.

Fabrics used in making lehengas

Bridal lehengas are usually made of rich fabrics that are thick, have high shine and a good drape. The most popular fabric used is satin which is used because of its graceful texture. Other preferences include tissue which has a regal finish, net, crepe and georgette all of which give the finished dress a very extravagant feel. Moreover, the embellishments used on these fabrics also stand out making the lehenga look even more gorgeous which is ideal for a wedding.

Lehenga colors

Indian bridal lehengas are generally red in colour, but, nowadays brides are open to experiment with a lot of shades. Colors like golden, copper, maroon, green, turquoise, pink and yellow are becoming increasingly popular as more and more brides are looking for a unique look. Dual colored designer lehengas in bright combinations such as red and yellow, green and gold, turquoise and pink and many more have a lot of popularity as exclusive pieces are the most wanted items at any bridal garment store. Red is still chosen by a lot of brides, but it is usually in combination with other colors as every bride wants to look distinctive on her special day.

Alternatives to Bridal Lehengas

A lehenga comes in two varieties; the lancha and sharara. A lancha is similar to a lehenga except that the blouse is different. Lehenga blouses are long and extend a few inches past the hips whereas a lancha blouse shows off the midriff. The sharara is a divided skirt with pleats that give it a full look. A sharara has a center stitch and is worn with a shirt that is a bit longer than a choli as it covers the hips. Sharara used to be popular among muslim brides, but are nowadays used by others as well

Read more on  Wedding Lehengas, Georgette Lehengas
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The 500 in 15 Live is a course designed specifically for the brand new Internet Marketer by Alex Malave. This domain was registered on July 13th 2009. His attempt with this video course he released is to teach people the common thread to online business and what all successful Internet Marketing and Entrepreneurs have in common. He believes that every successful Internet Marketer has their own product, a page that converts and lots of traffic.

The objective of 500 in 15 Live is to teach you these dynamics via video is the simplest way possible. He proved in his video via Google Analytics that he was able to generate over 12,000 visitors per month to just one of his websites. This is the first video I’ve ever watched that had a long list of criteria weeding out people that weren’t suited to become involved with Alex Malave’s program.

For example, if you have a list, website, can drive lots of traffic, like to reinvent the wheel or are in debt from purchasing lots of other IM products and are looking for a quick way out, he recommends you don’t purchase his course. He recommends going through the courses you already bought, applying those principles and start seeing results so you won’t end up suffering from Analysis Psoralysis.

His goal is to teach you how to have your first website up within 10 minutes with 500 In 15 Live. He believes a website is required in order to have any chance of success online. He’s also passionate about pointing out that once you learn the skills in this course, you will have a skill that will last you the rest of your life all by yourself by putting up a Wordpress Blog.

Alex also believes that if you can drive targeted traffic to a webpage, that you will always be able to make sales online no matter how crappy your offer is. Lets say for example you drive 1000 visitors per month to a sales letter that converts at just 1% on a product you get paid $100.00 for. That’s an extra grand per month in your bank account.

He straight up says his plan is fail proof and newbie style, and that his videos will walk you through each step of the process, he was very clear on this too. He emphasizes the importance of following these steps closely when you are new. Being creative is not what this course is all about. It’s about following predefined simple action steps.

Alex Malave mentions that you can implement the steps in these videos inside of 20 minutes per day. He also mentions that there is software that will do all of the work for you instead of you doing it all yourself. You are really leveraging your time with the software so it’s no problem doing this if you are a full time student or work and support a family. You can get started with this system for $10.00 per month.

One of the other benefits of his program is he’s already done the niche research for you, so this course includes your own product and converting sales letter so you don’t have to worry about choosing your own niche market to get started in. His cost for getting started is only $10.00, and his current guarantee as of the time of this writing is that if you don’t get your first sale within 10 days he will paypal you $10.00, which is double what you spent with him.

Let MLM Review Kings Brian Garvin & Jeff West teach you more about Banner Ad Blueprint and Banner Ads
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The keywords play a very vital role for a website to increase its popularity and its visibility. In fact the main point is that whenever any search engine user wants to search for any information the main thing that he does to type the keywords for his desired search and thus the search engine returns the result in the form of links to the websites containing information according to the keyword searched. Thus the keywords are the best source through which a website can get visitors to the site. Thus the keyword research plays a very important role in increasing the visibility and the popularity of any website.

Moreover, the main target of any website is to increase their visibility and the popularity of their website. But to increase the popularity is not that much an easy goal to achieve. The fact is that to make more and more search engine users visit a site it is essential to be on a good ranking on the search engine result pages and as the users are always in the tendency to visit those pages first that appears to them first therefore the main target of any website is to get within the top ten ranking on the search engine result pages. Moreover, with the help of proper keyword research and other tools of search engine optimization it is possible for a website to achieve that goal.

But for the proper optimization of a website it is always helpful if the help of an experienced search engine optimization company is taken. As for the proper optimization of any website the most essential thing is to study the search engine algorithms very carefully therefore a SEO Consultant or a SEO Firm can be the most potential help that you can get. The point is that the search engine optimization companies or the SEO Firms are more acquainted with the search engine algorithms which keep on changing time to time and also it is a fact that as their main job is to deal with the search engine optimization therefore they are better aware of the user needs and their psychology. Thus though it is true that one can work on the search engine optimization for his website himself still it is better t o seek the help of some experienced SEO and get the job done more efficiently and save yourself a lot of time.

There are several factors responsible for the proper search engine optimization of a website. One of the most essential factors in this respect is obviously the link building. The link building is considered to be the heart of SEO and therefore for the better results it is always essential to have proper link building done for your website. The link building for a site also includes link exchange or reciprocal link building. The reciprocal link building for a website is the process in which two websites comes into the agreement that each of them would publish the links of the other site on their pages and therefore in this way there are the chances for each of the websites to share the traffic of the other site. Like this there are several other means through which the popularity of a website can be increased and thus can gain better results in search engine optimization.

The proper utilization of the SEO India is available only with SEO Company in India and therefore you get the best benefits of SEO Service in India.
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