Archive for the ‘Website conversion’ Category
Web Design And Conversion Go Hand In Hand For A Small Business Website
Many small and local businesses define a website as just a catolog, or something that is used to provide background info about a business or services…
And just in-case your wondering…That is a “official” definition!
But I couldn’t disagree more with this!
Let me tell you why…
A website, in my opinion, should be defined as a physical entity that is used to engage full-on interaction with potential clients, customers, members ect.
The only difference that you see from both definitions is the “interaction” part.
Interaction today is the only thing that separates us from a Web 1.0 world to now a web 2.0 world!
The internet today is all about getting your prospects to interact and take action and if you can’t do this you will loose them right off your page..usually reffered to as “bounce rate”.
The good news for small businesses who know this, is that most companies are still stuck in a Web 1.0 world giving you the upper hand!
Where interaction and personality didn’t matter…
The goals you should have for your website today include:
1. Capturing them as a lead
2. Getting them to join a newsletter or mailing list
3. Filling out some type of form
4. Having them pick up the phone and call you
5. Or having them go join you on another site to create trust with you
I assure you that if you put these as priorities for your web site design you will be light years ahead of the small busines who still have traditional catalog and digital brochure websites that don’t have any visible call-to-action.
In closing I encourage you to take action in bringing your business online and current with a modern website that promotes all these call-to-action.
That is if you care about generating business online…
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About the Author:
Dwayne Phelps is a internationally recognized internet marketer, his company specializes in salem oregon internet marketing & portland oregon internet marketing and web design. See how they can double your business, Click Here to find out more…
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Website Optimization Services From Internet Marketing Companies
Internet’s birth has created an enormous board. Companies all over the world are now shifting from the traditional methods of marketing and advertisement to internet marketing. So they acquire a space in the huge board so that the entire world can see their products and services brochures and catalogs. Internet marketing, also called e-marketing or online marketing, has become a new business with a fair amount of competition. Of course, one has to make his/her own website popular for more people to see them.
There are several internet marketing companies that provide services of making a website receive more visitors or online traffic. After all, the main concern of all websites is to be more visible in the internet. Visibility can be improved by a number of other methods like hiring other sites to host links- in forms of text, banners and images- that you want to be visited by the people. Site owners can engage in paid Search Engine Marketing (SEM) by paying search engines to include them in the results list. However, paying search engine sites does not guarantee good traffic. What if the ranking of the site is 100?
Therefore, the trend goes to Search Engine Optimization (SEO). This is a method of acquiring free high ranking referrals from search engines by arranging website content and efficient coding. This is where internet marketing companies come in. More specifically, they are SEO companies.
SEO companies provide services in web analytics. They have software that keeps track of the number visitors of a website, the source of referrals, how many completes transactions and the number of loyal customers. They can bring companies to the already existing demand. Best of all, they can modify the coding and content of a website; so that when recognized, search engines will give the website a high rank in the search results. Imagine a company in the top 3 of the results when searched in Google. Of course it will be visited by more people and will earn more.
Increase Visibility Inc. in California, WebiMax in New Jersey, and SEOP in California are few of the popular SEO companies. The three alone serve more than 800 clients for search engine optimization at low to medium rates. All have more than 90 percent of client retention. In particular, both three sites excel in the field of Needs Analysis. Needs Analysis is an approach to SEO where the optimizing party surveys the web for massive demands. Usually, the demands already exist and are very needy to find a patron. The data in the analysis will then direct the websites to these customers, effortlessly raising income afterwards.
Another service is keyword analysis. This is optimizing the text in the content of the websites so that they correspond with query keywords typed in search engines. Though simple in the way it sounds, keyword analysis makes use of powerful software and data gathering.
Services other than SEO are also available from a number of companies, like support for the Pay per Click (PPC) model of online marketing. Online business, especially the big ones, can count on their wisely chosen internet marketing companies for their success.
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Mini Web Site Strategy – “Billy Mays Method” For Unreal Conversions!
So, you have heard of mini sites, right? They are tiny websites focused on one specific niche. Their entire purpose on this planet is to convert visitors into sales.
Do they work? Heck yes. You would not see them everywhere there is some money to be made on the internet if they didn’t. A mini site immediately captures your visitors attention and draws them in for the sale. It is a very powerful tool when it comes to making money online with your own home based business. But when combined with the “Billy Mays” marketing method…watch out.
Now, if you want a mini site, you probably want to sell something…an affiliate product, your own product, a software download, ebook, etc. That means you have to either spend all the time making the website or worse, pay some knucklehead on Elance to do it. Then, once you are done, you have to try to convice people in these hard economic times to spend their hard earned money on your product. What price range are you selling? Well, to make around $15 per sale, that product is probably going to be selling for $25-$35. So, conversions from traffic may be a little on the low side.
Now, imagine if you could sell a product that only costs $6, but all the profits went directly to you? Imagine if this product was so hot, that it converted at 1 in 4 visitors? For every 20 people you got to go to this mini site, you could make $30. Wow.
It’s the late, great Billy Mays method in full action. You know, from the infomercials. He would always have the products in the price range from $10 to $20 and include FREE bonuses to get the people to buy. He knew that you could make more money selling TONS of products at a low price, than fewer products at a higher price.
These same principals apply to the internet!
Now, imagine if you could have a fully functioning mini site of your own ready to reap in hordes of sales…and pay you directly and instantly for sale made! Imagine waking up in the morning to a paypal account with sales notifications. It’s not an affiliate product, it’s your own business.
It might possibly be the easiest way to make money online.
***INTERESTED?*** Just go to TheBestMiniSiteFormula.Net See this powerful website in full action for yourself. You can make money online! Article Source:http://www.articlesbase.com/internet-marketing-articles/mini-web-site-strategy-billy-mays-method-for-unreal-conversions-1377815.html
Communicating through the Sales Process in Opt In Marketing
Psychology teaches us about how folk interact with your sales page and thus your opt in list. Web sales in opt in marketing, are based primarily on how we present ourselves and build trust, and more importantly how the shopper reacts to what we are showing them. If they view you well and you attempt to solve their Problems thru your offerings, they can respond well!
These following 5 things are all things that occur under the page design. Things the customer isn’t even mindful of on a conscious level, but they are actually more important than what pictures you select, how large to make your font, whether to make your press releases red or yellow, or any one of the hundred other selections that go into making a capture page for your opt in form.
In any opt-in email marketing campaign, listbuilding effort, and sales page sequence, keep these five things in mind.
* be conscious of your web trail : This is the trail that leads your shopper from one page to the next in the order that leads them ideally to the sale. Web selling psychology states that if your sales trail is too linear, you may shock possible clients off with this tactic.
Instead, you need to give them options. Don’t just give them the option of clicking on A which leads them to B which leads them to the sales page, instead let the purchaser select between An or B. Then have that lead them to C.
There you can give them the option of either D or E, which then will lead to your sales page. Sometimes what’s great is to have the regular offer, a particularly forcing offer ( for example : 2 for one on the same page etc ), and a decoy offer- which is plain comparitively. This will lead them to select what you’re directing them to, while giving them the sensation of choice.
This way they will feel as they have made all the calls and arrived at the sales page because they needed to, not because you pushed them into it.
* Get smarter with every click : This is aimed again at the customer. With every step they take towards your squeeze page, you should be giving them a bit more info, but not so much. You need them to have about enough info that they need to click the next page until eventually the only possible way to learn the true response to the problem is to sign up for your choose in form.
* don’t ramble or waste time : you should generally keep your content clear and helpful in the niche you have chosen. If you ramble off too much to the side, you may bore the customer or worse yet make them think about something else they need to look at. Remember, attention spans today are short. You should liven things up where possible, with nice graphics, video and audio.
* Stay focused : Stay focused on your niche. Not just during your communications thru your opt in list but all throughout your sales trail. Make sure they all are related to your niche in a very direct way.
* Sincerity always wins : This is a particularly significant one for me. I suspect that fair selling with an intend to help others, is what makes sales. If you are making a guarantee in your communications or on your pages, deliver on what you guarantee, and overdeliver wherever possible. As an example if you assert a free gift is on offer, make it straightforward to receive it.
At the end of the day, it is all about communication and building trust to create a buying environment. If you follow the trail before you, the clients will be yours. Just be sure you provide them with fair, targeted and clear content. Lead them down an intelligent trail of convincing with a view to help, and you’ll find that nothing can stand in your way!
Opt In Marketing that builds Your List is THE Most Profitable way to make Serious Money Online. When you Build a List of Eager and Habitual Buyers, you Control your Income and Expand your Choices. You Create the Life You Want.
Article Source:http://www.articlesbase.com/internet-marketing-articles/communicating-through-the-sales-process-in-opt-in-marketing-1262778.html
5 Simple Steps to Boost the Conversion Rate of Your Website Traffic
Redesign – Many webmasters ignore this aspect; but when your website takes about 30 seconds to load, few visitors would stick around. If your website is facing a similar problem, you have found the reason #1 why there is an upward movement in the bounce rate of your website traffic. To begin with, for instance, you can remove the java scripts and optimize the images if any that are responsible for the slow loading of your website.
Recommend – While your prospects are already confused and lost amidst the chaos of your competitors offering similar products or services, you can do them a favor by recommending a package that seems worthy and picked by most of your delighted customers. More often than not, visitors come confused with an open mind to recommendation. Hence, they tend to leave a site when they don’t get any guidance.
Freebies – Few things can elicit response as positive as freebies. A free trial of your products or services for a limited period, for example, helps your visitors decide if they want to purchase a full-version of your products, when they use the free-trial offer. Freebies are also a reason why a visitor would come back to your website to return your favor by making a purchase when they don’t want to buy a big package.
Communication – Among all the reasons of a customer leaving your website within a couple of minutes of their arrival is they often feel helpless and lost looking for help and guidance to use your website. Having a live chat support on your website can go a long way in retaining the outgoing visitors.
Web Analytics Tools – Web Analytics tools are extremely handy in figuring out the sources of traffic to your website and other critical details of traffic conversion dynamics. It is imperative that your website has web analytics tool in order to measure the sources of traffic to your website. Besides, a meticulous analysis of traffic and other data in the web analytics tool can critically reduce the bounce rate on your website.
These are just some of the elements you can tweak to achieve a healthier bounce rate on your website. However, you need not break the bank and hire an SEO package to do it. There are simpler ways to reduce the bounce rate and boost conversions.
Many training programs avaliable today are designed as a cost effective traffic conversion tools for web traffic conversion. If you truly are serious about making money online you have to give them a try and you’ll see that you’ll never regret you did!
The author, Samuel Baron, fanatically believes that conversion rate optimization is the only key to any website survival online… and this is true especially for a new LOW traffic websites. “TrafficTrickle” delivers effective solutions to a new and even seasoned webmasters to dramatically increase conversion rates on their LOW traffic websites during a recession.
www.online-business-success-formula.com
Article Source:http://www.articlesbase.com/marketing-tips-articles/5-simple-steps-to-boost-the-conversion-rate-of-your-website-traffic-864854.html
Is Making Big Bucks from Little Website Traffic Possible?
Just figure this – if driving the Internet traffic to your website is tough, getting them sign up for your products is twice as difficult. Regardless the money you spend on building a good website, great content and an insane number of inbound links to your website, everything falls flat when the bounce rate at your website defies gravity. But, let’s face it – no matter how big or small a business is, nobody can fully ensure that they can drive the same amount of traffic to their website every season. So, how do some webmasters make more money despite low niche traffic to their website? Well, the secret to raking in consistent profit or building a successful online business lies in converting the prospects into sales.
What Are the Secrets of Transforming Visitors into Customers?
Let me spill the beans here – In the internet marketing world, most webmasters dwell in the delusion that higher traffic leads to higher business; whereas, the truth is virtually all websites on the World Wide Web are prone to a higher bounce rate. Many researches, conducted on the search behavior of the Internet traffic, have proved that online visitors to a website often turn away when they do not find what they are looking for in the website. Surprisingly, even some niche and prospective customers make their buying decisions on the spur of the moment based on some critical factors related to the websites they land on. So, it is not just the amount of niche Internet traffic to your website that is the definitive factor to getting more sales, but how you handle your niche visitors on that very moment becomes a make-or-break factor to your online traffic-to-sales conversion process.
Can You Make Big Money from Little Traffic?
This is the million-dollar question that you might now be thinking about. The answer is YES. If you know the art of converting your niche internet traffic (no matter how small it is) into sales, you can sustain your internet business and see through any recessionary phase. However, the key lies in finding the right guidance to make a great website that works along with some successful online marketing tools that work in tandem with your well-built website. Wouldn’t it be nice to find a complete program that offered both? Well, the good news is there is, and interestingly it costs much less than what many webmasters spend to build the so-called “decent” amount of traffic. So what’s that program? – it’s called TrafficTrickle.
TrafficTrickle – What On Earth Is It?
In a layperson’s term, TrafficTrickle is a program, developed by Samuel Baron, which teaches you how to make BIG bucks with just scanty traffic at your website. The program reveals that hidden secrets of building website and some smart internet marketing approaches that help you convert your traffic into sales, everyday!!! Unbelievable, well, it pays to at least drop by the website to find more about this unheard-of traffic-to-sales conversion program. Log onto www.traffictrickle.com now and stop worrying about the volume of traffic to your website.
Samuel Baron fanatically believes that conversion rate optimization is the only key to any website survival online… and this is true especially for a new LOW traffic websites. “TrafficTrickle” delivers effective solutions to a new and even seasoned webmasters to dramatically increase conversion rates on their LOW traffic websites during a recession.
Article Source:http://www.articlesbase.com/marketing-tips-articles/is-making-big-bucks-from-little-website-traffic-possible-847355.html
